Product Manager at PikPok
2012-2014 - Wellington, New Zealand
I led fast paced teams leading in the mobile game space. I directed multiple projects concurrently with 6-12 month dev cycles. I handled resourcing, budgeting, proposals, stakeholder reviews, and handled ongoing updates. I partnered with international clients including Adult Swim, DreamWorks Animation and Fire Station Agency. My teams launched games with over 14 million users - earning Apple's coveted "Editor's Choice Award" and hitting #1 in the App Store.
My role included supervising the designers, artists, programmers and QA leads on my products. I reported to the Design Director and later to the CTO. I ran monthly stakeholder reviews to showcase timelines, budget, revenue, resourcing, demo's, and artwork. Each game had success metrics which I analyzed and reported on.
Revenue, store ratings, and number of users were important aspect to these projects. We used a combination of in-app purchases and ad revenue - with the latter expanding across 3+ advertising tools.
User Research was new to PikPok, where they had one in-house resource for conducting user tests. I leveraged this resource and advocated other products do the same. Regularly seeing where people got stuck forced us to do constant UX improvements - especially in areas such as onboarding and character customization tools.